{"product_id":"colgate-max-white-purple-teeth-whitening-serum-40ml","title":"Colgate Max White Purple Teeth Whitening Serum 40ml","description":"\u003cdiv\u003e\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n \u003ch3\u003e\u003cspan\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n \u003cp\u003e\u003cspan\u003eUnlock instant brilliance (instant effect is temporary) and confidence with the Colgate Max White Purple Serum. Designed to be used after brushing, our purple teeth whitening booster* is created with a dual-action formula for immediate colour correction and lasting teeth whitening results (by removing surface stains with twice daily brushing. Individual results may vary)! Not only does the colour correcting technology instantly whitens using optic brighteners for a light-reflecting smile, the purple serum formula is also crafted with micro-polishing minerals to remove surface stains (with continued use) to help whiten teeth. Powered by clinically tested technology, our purple serum colour corrects your teeth from the very first time you use it for a dazzling smile you'll want to show off. It’s the purple teeth whitening booster serum you need for a smile that lights up the room. In fact, 8 out of 10 of people experienced a boost to the whiteness of their teeth (after 14 days of continued use, 76 subjects, UK consumer test 2024). And with a refreshing mint and citrus flavour, it’ll leave you with fabulously fresh breath! Plus, it’s enamel-safe for daily use. The new purple teeth whitening serum is super simple to use. Just brush your teeth with Colgate Max White Ultra toothpaste as normal, then apply one pump of the smooth purple serum to your toothbrush and brush for two minutes before rinsing. Brush your way to a brilliant smile with Colgate’s Max White Purple Serum.\u003c\/span\u003e\u003c\/p\u003e\n \u003ch3\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h3\u003e\n \u003cp\u003e\u003cspan\u003eGlycerin, Water, Hydrated Silica, PEG-12, Flavour, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, CI 17200, CI 42090\u003c\/span\u003e\u003c\/p\u003e\n \u003cdiv data-a-expander-name=\"toggle_description\" class=\"a-row a-expander-container a-expander-extend-container\"\u003e\n  \u003cscript\u003e\n              P.when('A').execute(function(A) {\n                  A.on('a:expander:toggle_description:toggle:collapse', function(data) {\n                    window.scroll(0, data.expander.$expander[0].offsetTop-100);\n                  });\n                });\n            \u003c\/script\u003e\n  \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-extend-content\"\u003e\n   \u003ch3\u003e\u003cspan\u003eDirections\u003c\/span\u003e\u003c\/h3\u003e\n   \u003cp\u003e\u003cspan\u003eBrush teeth with Colgate Max White Ultra toothpaste, apply a pump of the serum to the toothbrush, brush for 2 minutes, then rinse.\u003c\/span\u003e\u003c\/p\u003e\n   \u003ch3\u003e\u003cspan\u003eSafety Warning\u003c\/span\u003e\u003c\/h3\u003e\n   \u003cp\u003e\u003cspan\u003eMay cause temporary sensitivity. Use as directed. Keep out of reach of children. Do not ingest.\u003c\/span\u003e\u003c\/p\u003e\n   \u003ch3\u003e\u003cspan\u003eManufacturer Contact Information\u003c\/span\u003e\u003c\/h3\u003e\n   \u003cp\u003e\u003cspan\u003eManufacturer: Colgate-Palmolive Europe Sarl 4106, Therwil\/Switzerland colgatepalmolive.com EU Responsible Person: Colgate-Palmolive Manufacturing (Poland) Sp. z o.o. PL-58-100 Swidnica colgatepalmolive.com\u003c\/span\u003e\u003c\/p\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e\n \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Dual active formula: Our Purple Serum has a dual active formula for instant colour correction (the instant effect is time-limited) and lasting teeth whitening results (by removing superficial discolouration with twice a day brushing teeth. Individual results may vary) \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e COLOR CORRECTION TECHNOLOGY Our Purple Serum with color correction technology provides an instant whiter smile \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e With micro polishing minerals: our Purple Serum contains micro-polishing minerals for the removal of superficial discoloration and lasting teeth whitening results \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Radiant smile from the first use: our booster for teeth whitening after brushing teeth brightens teeth immediately - for a radiant smile from the first use \u003c\/span\u003e\u003c\/li\u003e\n  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e REFRESHING TASTE Our Purple Serum is flavored with refreshing mint and citrus fruits, leaving behind a fabulously fresh breath \u003c\/span\u003e\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003cdiv data-csa-c-content-id=\"voyager-product-details-jumplink\" data-csa-c-slot-id=\"voyager-product-details-jumplink\" data-csa-c-type=\"link\" class=\"a-section aok-hidden\"\u003e\n  \u003cspan class=\"caretnext\"\u003e›\u003c\/span\u003e \u003ca id=\"seeMoreDetailsLink\" class=\"a-link-normal\" href=\"#productDetails\"\u003e See more product details \u003c\/a\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv class=\"a-section a-spacing-small a-spacing-top-small\"\u003e\n \u003ctable class=\"a-normal a-spacing-micro\" role=\"list\"\u003e\n  \u003ctbody\u003e\n   \u003ctr class=\"a-spacing-small po-brand\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eBrand\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eColgate\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-active_ingredients\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eActive ingredients\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\n     \u003cscript type=\"text\/javascript\"\u003e(function(f) {var _np=(window.P._namespace(\"DetailPageProductOverviewTemplatesJava\"));if(_np.guardFatal){_np.guardFatal(f)(_np);}else{f(_np);}}(function(P) {\n    P.when('A').execute(function(A){\n    A.on('a:truncate:po-attribute-truncate-1:updated', function(data) {\n    var isTruncated = !data.truncateInstance.getIfTextFits();\n    var seeMoreElement = document.getElementById('po-attribute-see-more-id-1');\n    if(seeMoreElement) {\n    seeMoreElement.style.display = isTruncated ?  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benefits\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eWhitening\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-item_form\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem form\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eSerum\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-number_of_items\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eNumber of items\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e1\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-material_type_free\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eMaterial Type Free\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eParaben Free\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-included_components\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eIncluded components\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eSerum, Applicator\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-item_dimensions\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eItem dimensions L x W x H\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e45 x 80 x 156 millimetres\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-unit_count\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eUnit count\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003e40.0 millilitre\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n   \u003ctr class=\"a-spacing-small po-flavor\" role=\"listitem\"\u003e\n    \u003ctd class=\"a-span3\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base a-text-bold\"\u003eFlavour\u003c\/span\u003e\u003c\/td\u003e\n    \u003ctd class=\"a-span9\" role=\"presentation\"\u003e\u003cspan class=\"a-size-base po-break-word\"\u003eMint and Citrus\u003c\/span\u003e\u003c\/td\u003e\n   \u003c\/tr\u003e\n  \u003c\/tbody\u003e\n \u003c\/table\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Halalzen","offers":[{"title":"40 ml (Pack of 1)","offer_id":45139239534707,"sku":"B0F79H228Z","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0702\/6776\/4851\/files\/61YkcF26ZFL.jpg?v=1782636754","url":"https:\/\/halalzen.shop\/products\/colgate-max-white-purple-teeth-whitening-serum-40ml","provider":"Halalzen","version":"1.0","type":"link"}